The Saint Laurent Winter 2021 campaign, directed by Anthony Vaccarello and photographed by the legendary Juergen Teller, stands as one of the most distinctive fashion visuals of recent years.
At Vordi, we explored this iconic campaign through a creative poster design reinterpretation, transforming the fashion photograph into a vibrant graphic artwork. By blending fashion photography, illustration, and modern design, the poster becomes a contemporary visual statement inspired by Saint Laurent’s bold aesthetic.
This project reflects how fashion campaigns can inspire new forms of creative communication, poster design, and visual storytelling.
The Winter 2021 campaign presented a raw and authentic approach to luxury fashion imagery.
Juergen Teller’s photography style is famous for its natural light, minimal retouching, and honest composition. Instead of overly polished imagery, the campaign highlights real textures, emotions, and landscapes.
Creative director Anthony Vaccarello embraced this vision to reinforce the modern identity of Saint Laurent, combining elegance with a rebellious artistic edge.
The campaign features a diverse cast of international models including:
Alyda Grace
Anok Yai
Awar Odhiang
Blessing Orji
Evie Harris
Kiki Willems
Loli Bahia
Mica Argañaraz
Mika Schneider
Sihana Shalaj
Steinberg
Together, they embody the strength, diversity, and modern beauty that define the Saint Laurent universe.
Inspired by this campaign, Vordi created a conceptual poster design that reimagines the photograph through graphic expression.
Rather than reproducing the original campaign, the goal was to reinterpret it with a contemporary artistic language.
Geometric shapes and colorful gradients were integrated into the composition to create visual rhythm and movement. These elements add a modern digital aesthetic that contrasts with the natural landscape in the photograph.
Hand-drawn floral shapes, facial accents, and organic patterns were layered on the portrait. These artistic elements transform the image into a hybrid between photography and illustration.
The SAINT LAURENT title is placed prominently at the center of the poster using strong, minimal typography. This reinforces the brand identity while maintaining visual balance within the design.
Soft pastel tones mixed with bright accent colors create a dynamic and youthful energy. The color overlays help the poster stand out visually while preserving the elegance of the original photograph.
Poster design plays an increasingly important role in modern fashion communication. While traditional campaigns appear in magazines and billboards, digital platforms now require visuals that are adaptable to:
Social media campaigns
digital editorials
brand storytelling
promotional visuals for fashion releases
This project demonstrates how fashion photography can evolve into graphic storytelling, turning a single image into a layered creative experience.
Fashion campaigns are not only about clothing; they are about creating a visual world around a brand.
Great campaigns inspire designers, photographers, and creative studios worldwide. They become references for new projects, new visuals, and new creative interpretations.
By designing this poster, Vordi celebrates the artistic collaboration between Anthony Vaccarello and Juergen Teller while exploring new possibilities in fashion poster design and visual branding.
The Saint Laurent Winter 2021 campaign remains a powerful example of how fashion photography can blend authenticity and artistic direction.
Through this poster design concept, Vordi reimagines the campaign with a contemporary graphic twist, demonstrating how fashion imagery can evolve into new visual formats.
Creative reinterpretation is at the heart of design, and projects like this show how iconic campaigns continue to inspire the next generation of visual creators.