Afkar Industrielle is a furniture and interior design company based in Rabat. The company specializes in creating complete housing and decoration solutions—from the design phase to production and installation.
For this project, Vordi developed a full brand identity including logo design, packaging, and social media visuals, creating a cohesive system that reflects the company’s philosophy of simplicity, creativity, and modern design.
The name “Afkar” translates to “ideas”, representing the creative thinking that drives the company’s work. The identity reflects a design approach that is minimal, functional, and thoughtful, inspired by modern architecture and interior design principles.
The goal of the brand was to communicate a personality that feels:
Simple yet sophisticated
Modern but authentic
Creative while maintaining professional standards
The Afkar logo is inspired by the basic structure of a hut or tent, symbolizing the origin of a home in its most essential form.
This concept reflects the company’s mission: building living spaces from the initial idea to the final installation. The geometric construction of the symbol also echoes the functional design philosophy found in Bauhaus, where form follows function.
Blue represents imagination, intuition, and the strong relationship built with clients.
Yellow symbolizes optimism, creativity, and the modern spirit of the brand.
These colors bring energy and personality to the brand while maintaining a clean and contemporary aesthetic.
The identity system extends across multiple touchpoints to create a consistent brand experience:
Logo and visual identity
Packaging design
Social media identity
Brand communication materials
Each element reinforces the company’s values: personal, sincere, modern, and professional.
he Afkar Industrielle identity reflects a vision of design that begins with ideas and evolves into real living spaces. Through a minimalist aesthetic and Bauhaus-inspired approach, Vordi created a brand that communicates creativity, professionalism, and modern craftsmanship.
The result is a visual identity that represents a company dedicated to transforming ideas into functional and inspiring environments.
