Vordi produced a series of social media video contents for Lamacom, a Moroccan company specialized in the design, manufacturing, and commercialization of kitchenware and household products.
The videos were developed specifically for Instagram and YouTube, with the goal of strengthening the brand’s digital presence and showcasing its products through engaging visual storytelling.
Founded in 1984, Lamacom is one of Morocco’s leading companies in the design and manufacturing of kitchen utensils and tableware. The company develops a wide range of products including cookware, cutlery, small kitchen appliances, and table accessories.
With more than three decades of experience, Lamacom operates a large industrial facility in the Sapino industrial zone in Nouaceur, covering around 20,000 m² dedicated to production and storage.
Its production ecosystem includes several specialized departments such as: mechanical fabrication – metal transformation and pressing – plastic injection manufacturing – assembly and packaging
This industrial infrastructure allows Lamacom to design and produce a wide variety of kitchen and household solutions for both domestic and international markets
The objective of the project was to translate Lamacom’s product expertise and brand identity into a format optimized for social media platforms.
The challenge was to create content that could:
capture attention quickly in fast-scroll environments
highlight product features in a clear visual way
reinforce Lamacom’s image as a modern and innovative kitchenware brand
Video content was chosen as the primary format because it allows products to be presented through motion, context, and visual storytelling, which is more engaging than static imagery.
For brands in the consumer goods industry, social media plays a critical role in brand visibility and product discovery.
Video content helps companies like Lamacom:
present products in real-life situations
demonstrate functionality and usability
create a stronger emotional connection with consumers
increase engagement across digital platforms
Through short-form visual storytelling, the project contributes to building a modern digital identity for the brand.