For this project, Vordi created a motion graphic logo intro for Zakaria Attaoui, designed to represent his work as a director of photography and audiovisual professional.
The goal was to build a visual identity that reflects the technical and artistic nature of cinematography, combining geometric design with a dynamic animation concept.
The animation concept is inspired by the prism effect, symbolizing the transformation of light into a spectrum of colors.
This visual metaphor represents the process of filmmaking, where light is captured and transformed into moving images.
The animation concept follows a visual narrative:
White light – representing the potential of cinematography.
Prism transformation – symbolizing the creative and technical process of production.
Color spectrum – reflecting the diversity of audiovisual work and creative possibilities.
The animated logo can be used across multiple professional contexts:
film intros
showreels and portfolios
audiovisual productions
online content and presentations
The motion identity ensures that the brand remains recognizable and impactful across different media formats.